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Marketing

Course Overview

The Odoo Marketing course introduces participants to managing and automating marketing activities using Odoo’s integrated marketing tools. Learners will understand how to create campaigns, manage leads, communicate with customers, and analyze marketing performance from a single platform.

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Course Objectives

By the end of this course, participants will be able to:

  • Understand Odoo marketing ecosystem and tools
  • Create and manage marketing campaigns
  • Build and segment customer audiences
  • Design email and SMS marketing workflows
  • Automate marketing activities and lead nurturing
  • Track campaign performance and ROI
  • Integrate marketing with CRM and Sales modules

Target Audience

This course is ideal for:


  • Marketing Managers and Executives
  • Digital Marketing Specialists
  • Business Owners and Entrepreneurs
  • CRM and Sales Teams
  • Odoo Functional Users and ERP Consultants

Prerequisites

  • Basic computer knowledge
  • Basic understanding of marketing concepts
  • Odoo Fundamentals knowledge is recommended but not required

Course Outline

Module 1: Introduction to Odoo Marketing

  • Overview of marketing applications
  • Marketing workflows in Odoo
  • Navigation and user roles

Module 2: Email Marketing

  • Creating email campaigns
  • Templates and mailing lists
  • Scheduling and automation basics

Module 3: Marketing Automation

  • Automated workflows
  • Lead nurturing strategies
  • Trigger-based campaigns

Module 4: Social & SMS Marketing

  • Social media campaign management
  • SMS marketing setup
  • Multi-channel communication

Module 5: Lead Generation & CRM Integration

  • Capturing leads from campaigns
  • Linking marketing with CRM pipeline
  • Customer segmentation

Module 6: Reporting & Campaign Analytics

  • Campaign performance tracking
  • KPIs and dashboards
  • Marketing ROI analysis

Practical Coverage / Hands-On Work

  • Creating real marketing campaigns
  • Designing email templates and mailing lists
  • Setting up automated marketing workflows
  • Segmenting customer audiences
  • Launching multi-channel campaigns
  • Analyzing marketing performance reports

Learning Outcome

  After completing this course, participants will be able to plan, execute, and automate marketing campaigns using Odoo while measuring performance and improving customer engagement through data-driven strategies.

Course Level & Duration

Level

Beginner – Intermediate

Duration

5 – 7 Hours 

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